Much of transport planning and transport policy is about trying to change the way that people travel, to reduce environmental impacts or to achieve economic or social goals.

This course considers the theory and practice of travel behaviour change. It considers 'smarter choices' (or voluntary travel behaviour change as it is known internationally), and also more broadly cities, countries and specific initiatives which have changed or attempted to change travel behaviour.

• What does it cover?
• - Introduction to the principal theories of travel behaviour and behaviour change including: rationality and bounded rationality, cognitive and social models.
• - The social and political context of travel behaviour change.
• - The techniques of behaviour change in different contexts e.g. workplace, neighbourhood/settlement, new developments, as applied to route choice, mode choice and the decision to travel.
• - The application of research techniques to monitor and evaluate transport plans and strategies.
• - Evidence of the effectiveness of travel behaviour change programmes in practice, and the academic debate around the validity of travel behaviour evaluation methods.
• - International examples of where and how modal shift has been achieved (or attempted with limited success) over the longer-term.
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• What will the course outcome be?
• - To be able to critically compare different theoretical models of travel behaviour and identify their relevance to transport planning practice.
• - To be able to identify and analyse evidence on different international contexts where travel behaviour change has occurred.
• - To evaluate different approaches to travel behaviour change and the evidence about their effectiveness.
• - To apply travel behaviour modelling techniques in different aspects of transport planning.

There are no formal entry requirements for participants wishing to undertake this course as a stand-alone CPD course without the optional module assessment.

This module can be taken to build up credits toward a named UWE postgraduate qualification by completing the module assessment: PG Certificate, Diploma or Masters in Transport Planning or Transport Engineering and Planning. If you wish to complete the course assessment you are expected to have a first degree at 2.2 level or above (or equivalent) or alternatively have industrial experience.

This module will involve 6 hours direct contact time per session, every other week, across one semester:

Starting Wednesday 22 January 2020, 10am-5pm

then every other Wednesday on: 5, 19 February; 4, 18 March; 1 April 2020

The course is expected to take 150 hours to complete: 36 hrs directed contact learning; 36 hrs independent study; 78 hrs assessment, including preparation.

How to apply

Please visit our webpage and complete an online booking form. Deadline 13 January 2020.