Session: Business Engagement and Travel Planning, London
Date: TBC
Location: Online
Training provider: PTRC Education and Research Services Ltd
Cost: Standard Fee: £365 + VAT CILT Member/ Local Authority/ Charity Fee: £345 + VAT
Contact: PTRC Events Team
Telephone: 02073481970
Email: info@ptrc-training.co.uk
Type: Course
STAR Competence: 4.3 Consultation

Objectives:

From reducing congestion and solo car use, to making the workforce healthier and happier, promoting good leadership in the community, making business cost savings, improving accessibility to work sites to lowering CO2 emissions… travel plans offer such a wide range of benefits that many local authorities have developed travel planning programmes that cover not only the workplace situation, but also schools, residential areas, zonal areas and even individuals. Whilst they are undoubtedly an effective tool for securing outcomes from the development planning process, are travel plans the best way of engaging the business community? This one day course explores the motivational factors behind workplace engagement in behavioural change programmes, equipping practitioners with a tried and tested toolkit for use in developing their own engagement programmes. 

Topics:

• Reasons for engaging with businesses and other workplaces

• Overview of evidence available from pilot studies and programmes

• Costs, advantages, disadvantages and limitations of different engagement models used in the UK

• Incentives that work for individuals and businesses

• Development secured travel plans - tackling common problems

• Monitoring methodologies and systems available

• Practical considerations in developing an action plan

Target Audience:

The course has been developed for people who have recently started working on smarter travel programmes or development led travel plans. It is also suitable for people who manage or commission workplace engagement activities and those who are looking for a broad overview of techniques and issues.

More Information:

On completion of the course, delegates will:

• have an understanding of the different business engagement methods deployed in the UK

• be aware of the issues involved in achieving modal shift at different types of workplace

• have an understanding of the effectiveness of different incentives and interventions

• be aware of monitoring methodologies and systems

• have an understanding of common issues arising with development led travel plans

• be able to develop an action plan for implementation in their own area.

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